The name Liquid Farm was thought of long before there was wine in barrel. Our goal was to create awareness about what happens above ground and below ground, and tell the story of how both are inextricably linked to wine. Wine is, after all, a product of the earth and the human touch. It is Liquid from Farming.
In 2009, the first four barrels filled with wine and the name Liquid Farm already in place, the label itself was still a huge blank. We had a fascination with dandelions; the way they develop from pod to flower to the white fluffy thing we all made wishes on as kids. You can also make wine out of dandelions in the spring (something we have been meaning to get around to) and loved the irony that dandelion leaves and roots have been used as a tonic for wine-drenched livers for centuries.
While poking around online for botanical or da Vinci-type sketches of dandelion roots we came across a black and white drawing – it appeared to be a beet root that had been mislabeled, but there was a haunting faint line running through the center that kept us coming back to it.
After a little research, we were able to track down the talented artist: Val Littlewood, a gifted nature illustrator from the UK. She was able to transform her fatefully misnamed beet root into our Liquid Farm image by coloring the bulb and adding in the flower (figuratively, the grape) that transports what is found below ground to “above ground.”
When developing the image into an actual wine label, we wanted to remain dedicated to telling the Above Ground/Below Ground story. The vintage, placed above the line, pays homage to the particular year’s influence on the wine, while the AVA of Sta. Rita Hills lies below, honoring the soil’s unmistakable impact, which also ends up inside the glass.
