When Barry Bayat launched RUMOR as an elegant global brand, his goal was to redefine one of the most prestigious and exclusive categories: French Côtes de Provence Blanc. In Provence, Barry collaborated with one of the region’s most esteemed winemakers to craft RUMOR—a blanc that exemplifies the elegance and authenticity synonymous with the region.
To introduce his creation to the world, Barry debuted RUMOR at some of Europe’s most prestigious venues. RUMOR quickly gained momentum, expanding its global presence, including a rapid introduction to the United States and beyond. Today, RUMOR is recognized internationally, poured at iconic venues and exclusive events around the world.
Right from the outset the straw-coloured Rumor White gives off delightful aromas of citrus, peach, apricot and acacia blossom. The light, delicate palate shows fine structure and elegant balance. The finish has just a slight hint of bitterness and an invigorating acidity which leaves a great feeling of freshness in the mouth.



